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It is difficult to create a brand name, but it is more difficult to maintain it. In this highly competitive world, if any brand is not ready to adopt the quick change in market demand or not eager to introduce new features to its products, then in no time some other brand would take over it. This is what happened to the following market leaders of past decades. In this post only electronics and auto mobiles sectors have been covered. For sure the age group of 30 to 50 would go back to their childhood after going through the post.
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1. Car : Ambassador (The big size family car)
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2. Wrist Watch : HMT (Timekeepers to the Nation)
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3. Television : Onida (Neighbour’s envy, Owner’s pride)
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4. Scooter : Bajaj Chetak (Hamara Bajaj)
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5. Refrigerator : Allwyn (Tops in Everything Except Price!)
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6. Mobile Phone : Nokia (Connecting People)
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7. Motor Cycle : Yezdi (The Incomparable)
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